You know those ads that are always popping up on the side of your Facebook page when you're just trying to scroll through your feed? Well while we ignore most of them, some of them are extremely eye catching, and really do the trick. That one little box of an ad can really draw in a whole new crowd of people wanting to learn more.
Well Kitterly is one of those companies using this strategy. Kitterly is a knitting and crocheting online business that specializes in selling kits to help people get started and help them keep moving forward in their knitting and/or crocheting goals.
From making simple scarves to complete sweaters designed for yourself or others, they have kits for all skill levels.
When trying to broaden their advertising and who they were reaching Kitterly began working with 565 Media, a popular online marketing company, and especially focusing on Facebook ads.
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Since they started working with 565 Media and focusing on Facebook and reaching people via email they have increased revenue by 2.2 times what they had previously, along with 24% more web sessions with new customers.
Upon entering their website this particular ad appears, encouraging everyone to provide their email for coupons, updates and more.
Joining a Kit Club is even an option on their site for anyone who wants to participate in a monthly kit sent right to you to try new patterns with others. They even specialize it to you, allowing you to submit color and size requests with each new pattern provided.
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